4/2/2023 0 Comments Washington post vox youtubeScripps Co., says whenever an economic slowdown appears imminent, marketing budgets get slashed. Lansing, formerly a top television executive for the E.W. The emphasis, he says, must be on drawing in "the future audience to make NPR sustainable for the next 50 years." Layoffs come after near-total freeze on hiring, travel and internships When asked about his priorities, Lansing invoked what he has called the network's "North Star'' since his arrival in the fall of 2019: a push to ensure the network has a bigger and broader audience base, rooted in younger and more diverse listeners, readers and consumers. He also vowed to make sure job cuts do not fall disproportionately on employees of color.Īn NPR spokeswoman said final decisions on which jobs will be eliminated should occur by the week of March 20. "Management is about committing to strategy, making tough decisions." "I don't anticipate that it would be like a haircut across every division, because that's just not management," Lansing says. Lansing says he does not yet know who within NPR will be affected, but said the job cuts would not fall evenly across the organization. Lansing says he remains committed to podcasting "1,000 percent," as well as the network's hallmark news magazines, such as Morning Edition and All Things Considered. NPR's programming division, which produces its industry-leading podcasts, has more than doubled since 2019. Yet the tech and media industries' prospects stand at odds with a tight labor market and low unemployment more broadly. Amazon, Google, Meta and Microsoft have announced more than 50,000 job cuts combined in just the past few months. Tech companies that also rely heavily on advertising are undergoing layoffs too. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+. The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. Vox Media cut jobs by 7% Gannett and Spotify by 6%. The layoffs are in keeping with an increasingly grim landscape for media companies over recent months. "Nothing is nailed down yet except the principles and what we know we have to reach." ![]() ![]() "We're not seeing signs of a recovery in the advertising market," Lansing says in an interview. On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million. "When we say we are eliminating filled positions, we are talking about our colleagues - people whose skills, spirit and talents help make NPR what it is today," Lansing wrote in a memo to staff today. ![]() CEO John Lansing cited the erosion of advertising dollars, particularly for NPR podcasts, and the tough financial outlook for the media industry more generally. NPR's chief executive announced the network would lay off roughly 10% of its current workforce – at least 100 people – and eliminate most vacant positions. Lansing blamed a slowdown in advertising dollars. NPR will cut 10% of its workforce, CEO John Lansing said Wednesday.
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